Just in case you hadn't heard yet, Anchorman 2: The Legend Continues hits theaters this December.
What does this have to do with Chrysler vehicles, you ask? Well, when you combine Ron Burgundy with the new 2014 Dodge Durango, evidently you get comedic genius.
Wieden + Kennedy advertising company in Portland, Ore., teamed with comic writers Funny or Die on the scripts for these six hilarious ads that were released this week and the results are an excellent way to draw attention to a hyped new vehicle.
Will Ferrell portrays the memorable character Ron Burgundy in ads that feature a staring contest with a "worthless" horse and a roomy glove box that can double as a gumball machine.
Burgundy also seems to struggle with the acronym MPG and clearly isn't fond of ballroom dancers that live in the rafters above the production studio.
These six ads aren't the end of it, either. Chrysler Chief Marketing Officer Olivier Francois told the ANA Masters of Marketing conference in Phoenix earlier this month that this is "just a little appetizer," and that Chrysler was producing another 67 videos for the Web. "It's massive," he said.
So, if you enjoy Ron Burgundy, comedy and the 2014 Dodge Durango, click the link below. You can thank me later for the laughs.
- Scott Stone
http://www.adweek.com/adfreak/ron-burgundys-hilariously-stupid-dodge-durango-campaign-destined-greatness-152968?utm_source=Sailthru&utm_medium=email&utm_term=AWK_TodayPress&utm_campaign=Adweek%20Newsletter%20Template%20-%20Brandweek%20-%20July%2012
What does this have to do with Chrysler vehicles, you ask? Well, when you combine Ron Burgundy with the new 2014 Dodge Durango, evidently you get comedic genius.
Wieden + Kennedy advertising company in Portland, Ore., teamed with comic writers Funny or Die on the scripts for these six hilarious ads that were released this week and the results are an excellent way to draw attention to a hyped new vehicle.
Will Ferrell portrays the memorable character Ron Burgundy in ads that feature a staring contest with a "worthless" horse and a roomy glove box that can double as a gumball machine.
Burgundy also seems to struggle with the acronym MPG and clearly isn't fond of ballroom dancers that live in the rafters above the production studio.
These six ads aren't the end of it, either. Chrysler Chief Marketing Officer Olivier Francois told the ANA Masters of Marketing conference in Phoenix earlier this month that this is "just a little appetizer," and that Chrysler was producing another 67 videos for the Web. "It's massive," he said.
So, if you enjoy Ron Burgundy, comedy and the 2014 Dodge Durango, click the link below. You can thank me later for the laughs.
- Scott Stone
http://www.adweek.com/adfreak/ron-burgundys-hilariously-stupid-dodge-durango-campaign-destined-greatness-152968?utm_source=Sailthru&utm_medium=email&utm_term=AWK_TodayPress&utm_campaign=Adweek%20Newsletter%20Template%20-%20Brandweek%20-%20July%2012