Get ready, snowmobiling fans. Ram Tough is coming to the frozen tracks of snocross racing.
"Officials with the International Series of Champions (ISOC) and the Ram Truck brand are pleased to announce that Ram has been named the Official Truck of 2013-14 AMSOIL Championship Snocross, presented by Traxxas," a press release said. "Ram Truck's award-winning line of vehicles, including the reigning 2013 Motor Trend magazine Truck of the Year – the Ram 1500 – are known for their durability and are relied upon by the snowmobile industry, whose participants log thousands of miles a year in their trucks, towing their sleds in pursuit of snow."
Although the official title is new thing, the Ram's love for snowmobile racing is nothing new.
"You need look no further than our own Ram Truck team to understand Ram Truck's longstanding relationship with the snowmobile industry," explained Fred Diaz, President and CEO - Ram Truck Brand and Chrysler de Mexico. "As soon as the whistle blows, many of our employees race to the parking lot and jump in their Ram trucks - snowmobile trailers in tow - and make the trek up I-75 to northern Michigan for a couple days of riding. For winter sports, snowmobiling is the place to be."
"Ram Truck is looking forward to reaching a core group of truck customers through our new partnership with AMSOIL Championship Snocross," said Diaz.
The partnership will serve to bring the Ram brand to the snowmobile masses while coupling the trucks with consumers who are familiar to what Ram brings to the snowmobile world.
"Everyone at ISOC and AMSOIL Championship Snocross is pumped to welcome Ram Truck to the team of tier-one sponsors backing the world's premier competition snowmobile series," said Carl Schubitzke, ISOC President/Race Director. "We’re looking forward to showcasing the Ram Truck brand product. Ram Trucks has a strong track record with the sport of snowmobiling and we're confident they'll continue to be warmly welcomed by the AMSOIL Championships Snocross racing community."
By Scott Stone
"Officials with the International Series of Champions (ISOC) and the Ram Truck brand are pleased to announce that Ram has been named the Official Truck of 2013-14 AMSOIL Championship Snocross, presented by Traxxas," a press release said. "Ram Truck's award-winning line of vehicles, including the reigning 2013 Motor Trend magazine Truck of the Year – the Ram 1500 – are known for their durability and are relied upon by the snowmobile industry, whose participants log thousands of miles a year in their trucks, towing their sleds in pursuit of snow."
Although the official title is new thing, the Ram's love for snowmobile racing is nothing new.
"You need look no further than our own Ram Truck team to understand Ram Truck's longstanding relationship with the snowmobile industry," explained Fred Diaz, President and CEO - Ram Truck Brand and Chrysler de Mexico. "As soon as the whistle blows, many of our employees race to the parking lot and jump in their Ram trucks - snowmobile trailers in tow - and make the trek up I-75 to northern Michigan for a couple days of riding. For winter sports, snowmobiling is the place to be."
"Ram Truck is looking forward to reaching a core group of truck customers through our new partnership with AMSOIL Championship Snocross," said Diaz.
The partnership will serve to bring the Ram brand to the snowmobile masses while coupling the trucks with consumers who are familiar to what Ram brings to the snowmobile world.
"Everyone at ISOC and AMSOIL Championship Snocross is pumped to welcome Ram Truck to the team of tier-one sponsors backing the world's premier competition snowmobile series," said Carl Schubitzke, ISOC President/Race Director. "We’re looking forward to showcasing the Ram Truck brand product. Ram Trucks has a strong track record with the sport of snowmobiling and we're confident they'll continue to be warmly welcomed by the AMSOIL Championships Snocross racing community."
By Scott Stone
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