We can all remember
Chrysler's "Imported from Detroit" tagline when it released the redone
300. It was an ambitious statement coming from a city that had fallen on
the hardest of times. Chrysler wanted to show that as a brand, it is
defined by its roots.
With the new 2014 300, those roots are reaffirmed by Chrysler's latest selling point, "Motor City Cool."
In a press release from Chrysler on PR Newswire the Auburn Hills, Michigan company states that the Motor City "nickname itself is steeped in a tradition of hard work and diligent labor." This is the foundation that both "Imported from Detroit" and "Motor City Cool" are built upon. It's the notion that we work hard in this city and that is what makes us cool.
According to Chrysler, Motor City Cool helps to uphold a belief that Chrysler is a "trusted brand." People want to buy this car not just because they will be cool but because they are supporting a hardworking city.
Despite the fact that Detroit is bankrupt as whole this has not seemed to dampen Chrysler's blue-collar resolve.
In the press release, one of the main selling points for the 300 is that it is a quieter ride. In noisy city traffic, Chrysler wants the consumer to have to peace and quiet to experience the Motor City Cool.
A bigger engine option in the Hemi V8 can also add to the consumers cool factor. Technological features also abound in the new 300 including updated Uconnect® software and BeatsAudio™ for the "coolest" sound on the road.
All of these new features and selling points bring about many questions.
Will I be cooler if I drive this vehicle?
Will Detroit remerge as an automotive nucleus behind the Motor City Cool ideal?
Why should I buy an "imported" car from Detroit?
I believe that Chrysler would have many different answers for all of these. I also think that the point they make is valid. Detroit is a cool and unique city. It was the birthplace of quality, mass-produced automobiles. Music thrived here during the Motown era and inspired generations to come.
By buying a new 2014 300, you are not simply contributing to mass consumerism, but rather supporting an American value that hard work is a key to success.
Chrysler has sought to redefine cool with this new luxury sedan, all backed what I believe to be a unique but simple selling point.
Be cool in 2014.
-Drew Landon
With the new 2014 300, those roots are reaffirmed by Chrysler's latest selling point, "Motor City Cool."
In a press release from Chrysler on PR Newswire the Auburn Hills, Michigan company states that the Motor City "nickname itself is steeped in a tradition of hard work and diligent labor." This is the foundation that both "Imported from Detroit" and "Motor City Cool" are built upon. It's the notion that we work hard in this city and that is what makes us cool.
According to Chrysler, Motor City Cool helps to uphold a belief that Chrysler is a "trusted brand." People want to buy this car not just because they will be cool but because they are supporting a hardworking city.
Despite the fact that Detroit is bankrupt as whole this has not seemed to dampen Chrysler's blue-collar resolve.
In the press release, one of the main selling points for the 300 is that it is a quieter ride. In noisy city traffic, Chrysler wants the consumer to have to peace and quiet to experience the Motor City Cool.
A bigger engine option in the Hemi V8 can also add to the consumers cool factor. Technological features also abound in the new 300 including updated Uconnect® software and BeatsAudio™ for the "coolest" sound on the road.
All of these new features and selling points bring about many questions.
Will I be cooler if I drive this vehicle?
Will Detroit remerge as an automotive nucleus behind the Motor City Cool ideal?
Why should I buy an "imported" car from Detroit?
I believe that Chrysler would have many different answers for all of these. I also think that the point they make is valid. Detroit is a cool and unique city. It was the birthplace of quality, mass-produced automobiles. Music thrived here during the Motown era and inspired generations to come.
By buying a new 2014 300, you are not simply contributing to mass consumerism, but rather supporting an American value that hard work is a key to success.
Chrysler has sought to redefine cool with this new luxury sedan, all backed what I believe to be a unique but simple selling point.
Be cool in 2014.
-Drew Landon